The publishing industry is in a tight crack. Its product can be distributed for virtually nothing as a stream of ones and zeros. Finding, paying, editing and promoting authors’ work costs money, but average consumers (half of whom think they could write bestsellers themselves) do not see that. And the dominant distributor, Amazon, is prepared to sell the product at a loss to gain share, reinforcing the drooling public’s idea that the product should be cheap.
— Ebook pricing: a question of strategy